
I presume some part of your life, you have been approach by some friends or family members with "an attractive business prospal" with the promise of making big in life. Getting that big fancy house, driving that sports car, going on overseas trips twice every month.
Chances are they came on behalf of MLM companies.
So what is MLM?
In MLM you are in business for yourself. You purchase products directly from a wholesaler at wholesale prices. Product moves from Point A to Point B. You can, if you wish simply use these products for personal consumption or you can resell them at a retail price to make a profit. The most common misconception, however, is that you have to sell retail to be successful. Not true depending on the company you've chosen to work with.
The sale of a product comes when distributors share that product with family, friends, coworkers and/or neighbors. Now, visual a single thread from a spider's web. As the spider continues to expand his web it continues to grow and reach in all directions. As you meet people who are interested in doing what you're doing, you recruit them. You become responsible for their training, helping them to build a business of their own just like yours.
Sounds good on paper right? WRONG!
Selling a product-based deal is fine, but the idea of marketing a business opportunity to prospects when we know the numbers is not ethical for us. In its purest form, MLM is a viable method of marketing if its focus is on products and not primarily the business. Selling the dream of financial independence with MLM is a mirage for 90+% of distributors. The MLM industry statistics are that on average only 10% of distributors get a commission check each month. Of that 10%, 80% do not make enough to sustain themselves as a full-time income.
Industry-wide company statistics show that 90% of distributors drop out of each company within a 1-2 year period. The distributor churn rate is terrible.Any way you cut it, MLM statistically does not work for 90+% of those involved. And those who make the big bucks are in a more elite group--usually 1/10 of 1% of all distributors.
Secondly,
in MLMs, you do not own your own business, you do not own the product, and you are not in control of your destiny. The company holds all the strings--product supply, computer tracking, commissions, collections, customer service, order fulfillment, publicity, compliance, public relations, comp plan, everything.
All you own is a position in a long line of distributors. You do not control the product you sell, the company plan, what the company does or does not do, the money that is paid . . . distributors own nothing other than the opportunity to sign more distributors and manage the existing downline.
You are at the MERCY of the company, upline, downline, media, and government.
Thirdly,
What and where your the sense of success? stepping on peoples head to succeed? Toying with their feelings & friendships? I despise MLM on a moral level because of the reasons most people already know and would rather die than associate myself with an MLM organization, most of whom are staffed with losers in conventional life. Either no paper qualifications, no discipline or strength to stay in conventional careers etc. All looking for a short term quick buck.
Having said that, MLM works for the few on top of the pyramid because of the concept of leveraging. If you are the average salaried worker, there is no leverage, because you only add value through your own efforts, and if you are only one man, there is only so much you can do.If you are a business owner, you leverage off the efforts of your workers. If you are an investor, you leverage off your financial capital.
Leveraging allows you to grow exponentially instead of in multiples. MLM allows ambitious individuals to leverage OFF the money of friends, family and co-workers without the time and effort needed to set up a conventional business, and without the need to start with any significant financial capital, allowing otherwise useless individuals to make quite a lot of money without really doing anything producitve for society.
Your key focus will be how many downlines.. how to brainwash pple in your seminar talks to newbies... how to network to get more nodes under u.. will you be keen to IMPROVE products, customer services, R&D? absolutely not.
Sorry i'm biased, i have more negative things to say about MLM than positive... That is why I do not explore MLM as a biz model.
You have been warned.



























